Kingfisher's CMO: 'IPL provides consumers with experiences that money cannot buy'

United Breweries Holdings Limited (UBHL) beverage brand Kingfisher also known as the ‘brand of good times’, is popular within the sports sponsorship realm in India.
The Drum spoke with Samar Singh Sheikhawat, chief marketing officer at UBHL to find out about the brand’s marketing strategy in India.
He says: "The brand’s tonality in India is always in line with unpretentious inclusive fun and has become an iconic symbol of a young and modern India.
"Kingfisher has bee