Kingfisher packs a punch with emotional TV push

Home improvement retailer Kingfisher is exhorting its six million customers to ‘Start Something New’ by promoting its new range of B&Q outdoor products.
To that end advertising group Leo Burnett have crafted a new campaign to showcase the wares, which Kingfisher states have been derived from exhaustive customer visits to hundreds of homes, by telling a personal story of new life and memories not yet formed.
Directed by David Fletcher the piece also communicates more prosaic matte