Kimberly-Clark launches global creative review

Kimberly-Clark, the parent company of brands including Huggies, Kleenex and Cottonelle, has launched a review of its creative agencies.
The packaged goods giant has long worked with WPP on creative, partnering with agencies including Ogilvy & Mather, JWT and VML, although it has also tapped independent shops like Chicago-based VSA Partners for work in recent years.
In a statement, the Texas-based company remained mum as to why it launched the review.
“Kimberly-Clark is assessing the cu