Kickstarter embraces live-streaming to modernise fundraising

Crowdfunding platform Kickstarter is allowing project managers to utilise live-streaming to bolster engagement with donors on the site.
Dubbed ‘a new way to bring creations to life,’ creators can now stream video to backers to enable regular updates and feedback, potentially increasing the transparency of the process.
It suggests using the service to publicise “musical performances, cooking shows, product demos, game demos and rehearsals” as a means of inspiring new backe