Kia and Audi rank highly in Super Bowl postmortems

Melissa McCarthy’s turn as a tireless ecowarrior for Kia won the 2017 USA Today Ad Meter, which USA Today said marked Kia’s first Ad Meter win – and first top five finish.
The spot was the highest ranked among male and females, 21 to 34, in the annual consumer assessment of Super Bowl ads.
In addition, marketing services and research consultancy BrainJuicer said Kia’s Hero’s Journey was the most emotional ad of Super Bowl 51 based on consumers’ reactions.
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