KFC’s CMO discusses how the brand’s iconic Colonel helped it get its groove back

Reinstating the Colonel as the face of KFC has proven to be a boon for the fried chicken chain, which just a few years ago was facing a string of sales declines and store closures.
At the ANA Masters of Marketing conference in Orlando last week, KFC’s US president and chief concept officer Kevin Hochman shared the stage with Wieden + Kennedy executive creative director Eric Baldwin to discuss how the chain has managed to dig itself out of a rut over the past few years by going back to its