KFC selects Mediavest Spark as new media agency

KFC US has selected Mediavest Spark, a Publicis Media global agency, as its new agency for media planning and buying responsibilities for its general-market business in the United States.
Mediavest Spark will be charged with advertising, media planning and buying across all channels, including digital and social media. 
The restaurant chain, known for its chicken, began reviewing agencies in September, choosing Mediavest Spark due to its spot-on approach to creating customer-centric media s