KFC moves on from ‘shouty’ messaging to build brand love

KFC is shifting its marketing focus way from “shouty” messaging and “real” food to building brand love among consumers.
It has introduced a new visual identity, created by BBH, which focuses on typography-led executions and has a Colonel stamp of quality. All communications are also characterised by a witty tone of voice.
As part of the shift, KFC is releasing an outdoor poster with the headline ‘It’s f******n’ good’, which it says brings “a