KFC drives mindfulness with deceptive sensory ads from its kitchens

KFC celebrated Mindfulness Day by rolling out relaxing ads sourced from the hustle and bustle of its kitchens.
Mindfulness Day (12 September) was marked with spots that replicate the flow of the ocean, crackling fire and falling rain – or at least they initially appeared to do so. 
Instead, there was a bait and switch. Halfway through the ad, it was revealed that the sounds were instead from the KFC kitchen. Users can hear the cooking of KFC chicken, the heating of gravy and the