KFC calls creative review, putting BBH on alert

KFC will review the creative advertising account managed by BBH for the past 15 years, The Drum understands.
The pitch is being handled by the AAR and will cover part of its consumer PR business currently held by Freuds.
KFC’s decision follows a string of high-profile departures at its agency over the last 12 months. Mel Exon, Rosie Arnold and Caroline Pay, who were managing director, deputy executive creative director and executive creative director respectively, all left BBH over the cou