Kellogg’s reappoints Leo Burnett Chicago to Special K account

A year after Leo Burnett was taken off the Special K cereal account, with the business going to WPP’s JWT, it has earned back the business.
AdAge reports that Kellogg’s renamed Leo Burnett Chicago to work on its Special K advertising after being off it for the last year. The cereal brand had struggled and Kellogg’s looked for a new direction. The return of the business to Leo Burnett means that the agency again has a majority of the Kellogg’s business. It has been the com