Kellogg’s on representing ‘modern Britain’

Where does the Corn Flakes marketing team look for new sources of creativity?
Kellogg’s Corn Flakes is an iconic UK brand. Therefore we thought it important that our next campaign represented current modern Britain, and looking forward versus a nostalgic look back. We worked with Leo Burnett to create something that was fresh, new and ultimately different from what we have done before. We are always listening to insights from our customers and consumers because we want to talk to our core