Kellogg’s ditches dieting focus as it looks to become ‘more relevant’ to women

Kellogg’s has unveiled a new direction for its Special K brand today (28 September), as it looks to move away from a “1990s” marketing approach of counting calories to a focus on nourishment and “inner strength”.
Alongside the new marketing direction the cereal brand has also launched its #StrengthIs campaign, which features TV personality Katie Piper, celebrity cook Lisa Faulkner and recording artist Nicola Roberts. The brand’s ‘strength squad’ w