Keeping it clean: what buyers can do to help prevent ad fraud

For advertisers and demand-side platforms (DSPs), digital video ad buying is a process riddled with hidden bumps on the road. As hard as the industry works to clean up the ad ecosystem, fraud and other bad behaviour is a threat that needs to be constantly managed. Publishers and their ad tech vendors need to lead the charge in managing this threat, however, the buy-side also has a role to play. There are a number of practices that could be cleaned up to help prevent fraud from affecting ad buys