Kaepernick not solely responsible for Nike’s ‘record engagement’ says CEO Mark Parker

Nike’s chief executive Mark Parker has praised the performance of the brand’s memorable 30th anniversary 'Just Do It' campaign. Meanwhile, he cooled talk around NFL player and #BlackLivesMatter protester Colin Kaepernick’s role in any engagement or sales uplift.
Parker went to great lengths to not attribute Nike’s success to any one marketing activation or ambassador during the brand’s first-quarter earnings call (25 September). He instead broadly praised Wieden+Ken