JWT Sydney challenges perceptions about Parkinson’s disease

J. Walter Thompson Sydney launched a film ‘The Hold’ to challenge perceptions around Parkinson’s disease on World Parkinson’s Day for Parkinson’s New South Wales.
While uncontrollable shaking is the most commonly recognised symptom of Parkinson’s, a little known fact is that the disease affects many young people as well.
The film features an elderly man and his daughter holding hands, to subdue the father’s shaking as it seems. But a twist awaits when it