Just Eat and Gumtree on why online brands should not rush to TV advertising

Just Eat and Gumtree have urged online brands not to rush to TV advertising until they’re ready, as it could lead to consumer frustration and set the brand back.
Speaking at a Thinkbox event today (23 February), Just Eat’s UK marketing director Ben Carter spoke about how TV “transformed the business” after establishing itself as a digital disruptor in the food space.
New research by Thinkbox shows online businesses invested £639m in TV during 2016, an 8% increase y