Jugaad: the best management theory you’ve never heard of

Brand owners and agencies don’t want for mental frameworks.  We’ve read Drucker and Porter. We can choose between Maslow’s hierarchy of needs on the one hand, and challenger thinking on the other. We debate whether we are hedgehog or fox. We wear various hats.
Yes, there are plenty of management road maps, albeit typically drawn up by the pale and male. Products of Northern hemisphere business and culture, of the slow-moving West - not the fast-growing East.
How delightful