Jonathan Durden on exiting the industry: 'I felt bored being treated like gold'

Jonathan Durden doesn’t have an office anymore. The co-founder of PHD now works in the oak-panelled West End institute The Ivy, working almost purely off his iPhone to consult for a variety of startups and businesses, as well as running his own brand, a male grooming label called Below The Belt.
Durden did not slowly fade out of the advertising world’s consciousness; there were no uncertain moves to easy board positions or quiet LinkedIn tweaks. He departed PHD as its last founding p