Jon Wilkins: art and science - the key to quality for brands

One of the debates in the industry at the moment is about context and the value of quality media environments for brands. When you bring publishers, creatives and technologists together, they’re obviously going to defend their respective patches.
In one corner you have those in the old guard of advertising, who believe in the glory of the traditional TV ad and see digital as secondary - ‘the culture over collateral' debate - alongside premium publishers like Marie Claire arguing