Johnston Press eyes weekend readers as it looks to the i to break broadsheet monopoly

Commuters may not be enough to sustain the i newspaper and so owner Johnston Press wants to create a brand for the weekend where premium titles The Sunday Times, The Sunday Telegraph and the Observer reign unchallenged.
Should it decide to launch a Sunday edition then it would be the latest throw of the dice for the regional press giant that saw sales plummet 3% year-on-year between July and October. Given the drop would’ve been worse were it not for the i’s 4% sales uplift in S