Johnson & Johnson sacrifices ‘sacred cows’ as it preps rebrand

The new look Johnson & Johnson baby care range.As the number one baby care brand in the world, Johnson & Johnson had grown accustomed to using concrete scientific research to back up the global appeal of its products.
From its iconic gold baby shampoo to its pink lotion, the scientific benefits of its products have always been at the heart of its messaging. That is until now.
Market leaders like Johnson & Johnson are being questioned like never before thanks to the rise of social me