John Lewis’s sales drop shows the impact of Black Friday

John Lewis’s sales fell 2.1% to £151.8m in the seven days to December 10 as the Black Friday promotional event and Christmas Day falling on a Sunday change the “shape of trade” over Christmas.
The company, which has vocalised its concern over Black Friday in the past, was duty bound to the American retail tradition due to its ‘Never Knowingly Undersold’ price promise, meaning it has to match promotions on offer at its competitors.
Black Friday resulted in Joh