John Lewis on the journey to make its advertising iconic throughout the year

John Lewis has launched a new in-store Summer campaign, which aims to celebrate the quirks of being British via illustrations by artist Paul Thurlby.
Set to run until 20 August, the summer campaign will be brought to life across all 48 John Lewis shops and features window displays (see above) as well as cardboard cut-outs –of which 220 life size characters will appear throughout the Oxford Street store – that show quirky interpretations of Brits enjoying scenes such as the British se