John Lewis Christmas ad spotlights the need for foster care

The retailer’s much-anticipated Christmas ad highlights the plight of children within the care system.
Consciously avoiding the special effects-laden fare of previous years, this year’s John Lewis Christmas campaign features a foster father anxiously learning to skateboard to connect with a child in care when she arrives.
The end of the ad features the note that 108,000 children within the UK currently reside within the care system. It highlights the 18-month-long project that John L