John Lewis, Ariel, Little Miss Inventor: 5 things that mattered this week and why

Marketers’ perceptions of media divorced from reality
A major piece of research dropped on our desks this week. Radiocentre enlisted the help of Ebiquity to try to work out the most important measures of success for marketers and how each media stacks up. The findings? Marketers are overestimating the effectiveness and value of digital media channels such as online video and social media and undervaluing more traditional formats such as TV, cinema and radio.
It would be easy to dismis