John Lewis and Waitrose launch first joint marketing campaign as they unveil rebrands

John Lewis and Waitrose are running their first joint marketing campaign as they launch new visual identities to mark their rebrands to John Lewis & Partners and Waitrose & Partners.
The campaign, created by adam&eveDDB and called ‘& Partners’, uses the tagline ‘For us, it’s personal’. It aims to shine a light on the stories and skills of its staff, which the retailers call partners, to illustrate what makes it different from other retail chains.
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