John Lewis 2017 Christmas ad to feature a 'cuddly monster'

The much anticipated  television advertising campaign released in the run up to Christmas by British department store chain John Lewis will feature a huge cute 'cuddly monster' like the Gruffalo.
According to a report by OK!: "Families are going to love the finished product, it's a really emotional advert with a lovely ending."
"While it’s not been revealed what the monster will look like, we’re expecting the creature to be a hit with viewers like past characters."
Filming for t