Jigsaw marketer: deliberately divisive immigration campaign is not ‘racial box ticking’

Jigsaw’s top marketer held his breath as its ‘Heart Immigration’ manifesto launched this week to challenge the idea that anything (or anyone) is 100% British. Amid a sea of vapid creative coming from marketing departments at fellow fashion brands, Alex Kelly admits this work might lose it some customers but it’s a happy trade to show that the retailer stands for something.   
At the core of the marketing push lies a manifesto which has been printed in national n