Jeweller Fraser Hart appoints ODD to manage strategic shift

High street jeweller Fraser Hart is readying for a repositioning of the brand, which will see it invest heavily in a number of above-the-line campaigns later this year.  
It has appointed creative agency ODD to manage the strategy and creative, tasking the team to develop the new positioning.
Jeff Jones, the retailer’s head of marketing, said: “Having just celebrated out 80th Christmas, we look forward to continuing to serve our existing customers as well as introducing Fraser H