Jeremy Corbyn's general election journey marks a new era in British media influence

From a Snapchat discussion with grime artist JME to an on-stage appearance with the Libertines and last weekend’s interview on Copa90, Jeremy Corbyn’s election campaigning has been intense. But irrespective of who you might be planning to vote for on 8 June, the Labour leader’s election journey is also noteworthy for another reason: it marks the emergence of a new era in British media influence.
Politicians have always courted the young and looked to be at one with the masses.