Jellyfish acquires The ASO Co as it doubles down on app space

Jellyfish has acquired The ASO Co, an App Store optimisation agency that counts Spotify, eBay and Twitter among its clients.
The digital marketing shop hopes the buy will expand the current app services it offers to clients around mobile strategy and apple search ads.
The ASO Co was founded two years ago by James Bott and Thomas Twigg. It lets clients optimise the organic search visibility of apps, as well as conversation rates, by maximising keywords, creative exec