JD.com partners with luxury fashion site Farfetch after $397m investment
Chinese ecommerce giant JD.com has bought a significant stake in global luxury fashion site Farfetch, as it looks to create a luxury shopping platform for Chinese consumers.
JD.com has invested $397m in Farfetch and announced a strategic deal which will see the two businesses partner on marketing, logistics and technology solutions to build the Farfetch brand in China.
The deal is part of a major luxury push by JD.com, which is China’s second larg
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