Jaypore launches a digital campaign to recognize the contribution of female household workers

Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (English translation - Selfie with Sister) digital campaign.
The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the respect they deserve. With #selfiewithdidi, we wanted to give ourselves and e