Jawwy appoints London Advertising to integrated launch campaign

London Advertising has been appointed to launch Jawwy, a digital mobile experience from Saudi Telecom Company (STC), as part of a new strategy to target 'digital natives' and disrupt the Saudi Arabian mobile market.
STC operates the largest modern mobile network in the Middle East covering over 99% of the country’s populated areas in addition to providing 4G mobile broadband service to over 85% of the population of Saudi Arabia.
Following a three-way pitch against BBH and M&C Saatchi,