Jamie Oliver teams up with Amazon’s Echo to offer recipe recommendations

Jamie Oliver has partnered with Amazon’s Echo, which recently launched in the UK, to recommend recipes based on what people can see in their fridge.
The integration is one of the first ‘Amazon Alexa Skills’ – which allow you to personalise an Echo -  in the UK and serves up over 160 recipes based on the main ingredients a user has to hand.
For example, if someone has a packet of chicken, they can start a conversation with the Alexa, the voice service that powers Echo