Jaguar Land Rover tests immersive, adventure podcasts to drive a Discovery brand narrative into other cars

The minds at Jaguar Land Rover and Mindshare, having identified the car as the perfect environment to experiment with immersive podcasts, have produced the Discovery Adventures podcast to spread its brand ethos to fans, families and potential Land Rover owners.
The new story-driven podcast blends car adventures with educational sections, all embedded in an immersive audio experience where listeners can hear the noteworthy sounds of locations such as the Natural History Museum, Cheddar Gorge