Jacob’s recruits Blur’s cheesemaking Alex James as it looks to position itself as a lunchtime option

Jacob’s Crackers is hoping to own a bite of the lunchtime category by taking on the humble sandwich in a new campaign fronted by Blur bassist and farm owner Alex James.
In what Jacob’s is billing as its “heaviest weight social media spend” to date the #CrackinDiscoveries digital campaign is an extension of the brand’s £15m Crackin’ campaign that it launched at the beginning of the year - its largest in more than ten years.
The idea is to position Jacob&r