Jack in the Box goes to extremes to cure cravings in chain’s latest campaign

Fast-food chain Jack in the Box’s latest campaign features a Crave Van squad that’s willing to go to extreme measures to fulfill the cravings of unsuspecting individuals. 
The campaign falls under the chain’s new brand platform, dubbed “You Crave It, We Serve It,” which aims to highlight Jack in the Box’s large menu and 24-hour service. 
Iwona Alter, Jack in the Box’s chief marketing officer, said the objective of the campaign is to remind cons