J. Walter Thompson wants to ‘redefine femininity’ with female-focused consultancy

J. Walter Thompson London believes it’s time to redefine ‘femininity’ and change the narrative around how brands speak to women with the launch of a female-focused consultancy, Female Tribes Consulting.
The consultancy, which launches today (15 November), was born out of a frustration around "inherently poor insight into contemporary women", James Whitehead, chief executive of J. Walter Thompson London, told The Drum.
It has been built upon findings from the agency's Women