ITV riles Helena Bonham Carter and more to promote 'fresh' streamer ITVX

ITV has tapped Helena Bonham Carter, Matthew Macfadyen and John Boyega to promote the launch of its new streaming service ITVX. 
Ahead of rolling out ITVX on December 8, ITV has released a series of comedic sketches that front its biggest marketing campaign in decades. 
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Uncommon is behind the campaign with David Shane producing and O Positive Films producing. 
The ad series is set in a rehearsal room where a director and producer get th