ITV refreshes brand to lend equal weight to broadcast and streaming

UK commercial broadcast ITV has launched a unified brand across its channels ahead of its launch of ITVX on December 8. 
 ITV Creative has worked with design partner DixonBaxi to lay new foundations. ITV says it is the first time it has launched new idents network-wide. 
These idents will accompany a “fresh” look on its many channels, which ITV chief marketing officer Jane Stiller said shows “broadcast and streaming [as] equally crucial parts of how viewers engag