ITV instructs viewers to ‘Forget’ all they know about the World Cup in England-focused spot
ITV has unveiled its World Cup 2018 creative urging viewers to forget everything they know about the games.
ITV Creative has issued a call to arms to football fans around England, urging them to focus on what could be at Russia. The spot encourages ITV audiences to forget about the past – Maradona’s infamous handball, ‘the could haves’ and even England's 1966 win.
It features the moments that fans and players alike hang on to too tightly, using a dive
Read more »