ITV courts advertisers with automated contextual targeting

The broadcaster says the new tool will harness artificial intelligence (AI) to help brands fine-tune campaigns.
ITV is opening up its programming to advertisers like never before with the launch of an automated targeting tool that promises to deliver fresh insights into moods, objects and moments behind popular shows.
Armed with contextual knowledge, the commercial broadcaster believes that advertising partners such as Boots and Sainsbury’s will be able to fine-tune campaigns to optim