It’s not just about an Olympic partner logo, says Alibaba CMO Chris Tung

Last month Alibaba announced a partnership with the International Olympic Committee (IOC)  that will give it major sponsorship credentials until 2018.
Alibaba CMO Chris Tung, says Alibaba’s ambitions aren’t just to use the logo as a badge of honour but to show the world how its technology works by transforming the game.
“What’s important is not just a worldwide Olympic partner logo, but to keep showcasing what we have achieved to change the game,” he told The D