‘It’s cool, but it’s not a game changer’: Adobe is testing VR ads, yet believes AR will be more valuable to marketers

Adobe Primetime is experimenting in the field of virtual reality marketing, demoing how a brand could potentially interrupt a VR experience with an immersive ad at this year’s Mobile World Congress. But interestingly – and contrary to the industry’s blue sky thinking futurists - its director of product marketing doesn’t believe this offering will change advertising as we know it, and instead thinks augmented reality is the realm in which marketers need to focus.
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