‘It’s about people, not prizes’: Camelot marketer on the Lottery Christmas ad

Taking inspiration from the hit movie Love Actually, Camelot continues to use its winning formula of putting people before prizes in its emotional rollercoaster of a Christmas ad.
The National Lottery today has released an epic short film that tells the tale of a young couple who briefly meet by chance on a train. Their fate, however, is marked by a frantic exchange of a phone number on a pink lottery ticket – only to have some of the digits smudged off. It’s a ‘will they, won&