It's time to take social media seriously – and that means paying higher salaries

At The Drum's Predictions Breakfast, I was interested to hear how 2017 is going to be the year social takes its rightful place at high table of digital marketing.
I’m normally suspicious about 'years of anything' being proclaimed, but after I saw some fantastic presentations on the use of social data and about how a complex ecosystem of tools has evolved around the discipline I had become a convert.
The biggest area of growth seems to be around influencer marketing with the smart money mov