It is only a threat if you do nothing: Mark Read on building digital confidence at Wunderman

Wunderman is fast-becoming WPP’s main event for digital marketing, as it transitions Possible under the Wunderman banner  and links it with commerce agency Salmon.
As consolidation continues among the holding companies, it won’t always mean failings for the agency brands that don’t survive but it says a lot about the confidence in the brand that remains.
So Wunderman remains, and while even its own holding company puts out a stark warning for difficult times to come in the