Isobar and Mudah.my launch campaign to turn goodbyes into good buys

Isobar and Malaysian online marketplace Mudah.my have teamed up to launch #GoodByeGoodBuy campaign for Hari Raya.
The video centres around a young Malaysian looking to sell off some of his old possessions to earn money for a new purchase, which will enable him return to his hometown for the festive season.
The campaign also launched a microsite for users to write ‘break-up letters’ to the items they wish to sell. The platform looks to inject fun into selling the pre-loved i